October 9th, 2009

On Friday 30 October, millions of people all over the UK will be wearing pink and donating £2 to Breast Cancer Campaign to mark the end of Breast Cancer Awareness Month. Sheridan Smith has pledged her support as the wear it pink ambassador by modeling a one-of-a-kind pink dress, tailor made out of recycled materials.

Created by bespoke London fashion designers Kerry Seager and Annika Sanders, the creative duo behind Junky Styling, the dress is made from items of pink clothing donated by supporters at their London flagship store.

Sheridan; “I’m thrilled to be supporting Breast Cancer Campaign’s wear it pink day on Friday 30 October. The dress that Junky Styling created for me is gorgeous, environmentally friendly and each piece of fabric has been sown with the 46,000 people diagnosed with breast cancer each year in mind.”

“I want to encourage everyone in the country to don their pink outfits to raise money for Campaign to continue funding vital research into beating breast cancer. Anyone, anywhere can take part… just wear it pink at work, at school or with friends and family and make a £2 donation. I’ll be wearing pink on Friday 30 October to take part in this fantastic national fundraising event and I hope you will too!”

It’s time to beat breast cancer and for only £2 Campaign challenge you to wear it pink on Friday 30 October, at work, at home or at school and help save lives.

Visit www.wearitpink.co.uk or call 0800 107 3104 to register now.

In December this year Sheridan Smith will lead the West End cast of Legally Blonde The Musical as Elle Woods at the Savoy Theatre, opposite Duncan James. Sheridan, is best known on television for her roles in the BBC comedies Two Pints of Lager & A Packet of Crisps, Grown Ups (which was written specifically for her), Love Soup and Gavin & Stacey. She will be seen next in ITV1 comedy Benidorm, and Jonathan Creek for BBC next year.

Breast Cancer Campaign aims to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure.

• The charity currently funds 101 projects worth almost £14.2 million in 41 locations across the UK and Ireland

• Breast cancer is the most common cancer in the UK and accounts for nearly one in three of all cancers in women

• In the UK, nearly 46,000 new cases of breast cancer are diagnosed each year – that’s 125 a day

• Visit www.breastcancercampaign.org

 

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Tags: Breast cancer awareness, Sheridan Smith, Wear it pink

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